We all dream to be doctors, engineers, dancers, teachers or something else in our childhood. But very few amongst us dare to make their dream come true. And Kuldeep Singh, owner and founder of men’s footwear brand San Frissco is one of them. His story and journey of building a global brand are no less than an inspiration.
Since his childhood, Kuldeep Singh had a keen interest in shoes. Thus, after graduating, he made the decision to pursue his interest seriously and revealed to his father his desire to open a shoe factory. He initially began with an investment of Rs 2 lakh and established San Frissco in the year 2005 in Agra. Slowly and steadily as the business started flourishing funds started pouring in from various banks and financial institutions.
At first, San Frissco only made leather dress shoes for men, aimed at adults between the age group of 25 to 45. However, in response to the shift in men’s preferences and fashion, the men’s footwear brand expanded its collection to include contemporary, fashionable, and trendy options for the unafraid modern male of today who readily accepts and adapts to fashion. From simple slippers to traditional kolhapuris, athletic trainers and traditional formal footwear, San Frissco now has it all.
Sharing his core belief, Kuldeep Singh, founder of the home-grown men’s footwear brand says, “Our brand San Frissco was founded on the principle of providing value to all consumers by selling shoes of superior quality at reasonable prices. This is why we focus on providing our customers with the highest levels of both comfort and elegance. We innovate our products continuously in response to market demands and shifting fashion trends, such that our consumers are always on the cutting edge of fashion. In addition, through San Frissco, we intend to promote India’s footwear industry by exporting a variety of high-quality footwear on a global scale.”
Presently, San Frissco footwears are widely available both online and offline. Online the footwears are available at all major e-commerce platforms which include Amazon, and Flipkart amongst others as well as on the brand’s official website- www.sanfrisco.com. Additionally, San Frissco shoes are also available at the country’s leading shoe footwear retailers.
Furthermore, Kuldeep Singh aims at strengthening San Frissco in future by building its online platform www.sanfrissco.com while providing a seamless shopping experience to its customers through the online store. The company has already started investing in the required software and technological tools to make it happen. San Frissco also plans to implement omni-channel distribution to market its products and will continue to innovate its product line, focussing on research and development of its e-commerce strategy across borders.
San Frissco has etched out a niche for itself in the Indian fashion industry as a men’s footwear brand. With its attention to detail, quality materials, and excellent craftsmanship, the brand offers a variety of fashionable and comfortable men’s shoes.